No matter your project, finding the right acting talent can elevate your content. Whether you are looking to cast for a feature film, short film, music video, commercial, video game, audiobook or advertising campaign, an actor or voice actor becomes the face or voice of your project. Good casting elevates the quality of your project, enhancing the message and drawing in an audience to further the success of your creative project or campaign.
How do you find the right talent? Partner with a talent agency and access a diverse database of talented actors sure to fit the profile of what you are looking for. Regardless of age, gender, cultural background or body type, talent agencies will have vetted the top talent with a professional reputation. If you are looking for talented actors for an upcoming project, learn how to partner with an agency for expert talent casting. This article will show you the perks of working with a talent agency and how you can hire acting talent using their services.
Create a Breakdown
A character breakdown details the specifications of the leading/speaking roles you need to film. If you are looking for a particular type, you should list the age range, gender, cultural background, language, physical description, personality or unique features you are looking for. You should also list any necessary skills such as accents, stunt abilities or any other special talents the part may require, such as playing an instrument. In addition to skills and background, a character breakdown sheet will summarize the role. Include the name of the character, a general description of who they are, essential aspects of their personality, as well as if the part is a lead, supporting role or extra.
A breakdown should be brief, listing only the background and personality traits pertinent to the character, as well as any requirements an actor must fulfill to meet casting needs. While a breakdown should be descriptive, it should also be approximate. You want to cast the right person without limiting the range of actors auditioning. Sometimes, the best actor may not be a fit on paper but ends up being the best for the role.
If casting for the role is flexible and does not require a specific age, gender or background, the character breakdown will also reflect this. Specify that all ages, genders and ethnicities are welcome.
A talent agency uses the character breakdown to select actors or voice actors from their database that they believe are the best fit. A well-crafted character sheet in the hands of an experienced talent agency sets your project on the path to successful talent casting.
Choose a Talent Agency to Partner With
There are several ways to create a partnership with a talent agency. A business or production company looking to hire acting talent can reach out directly to a talent agency or they can work through an entertainment professional such as a casting agent. If your company chooses to contact an agency directly, you will contact the agency and let them know you would like to book their talent for an upcoming project. Alternatively, your company can work through a casting agent, using their experience in the industry to discover talent. The casting agent will contact the talent agency on your company’s behalf.
If you are an industry professional looking to cast from a diverse pool of talent, look for an agency that specializes in representing people from all walks of life with a reliable and professional reputation, such as InnoVision Talent Agency. It’s often easier and less expensive to use local talent, so look for an agency local to the region you are filming or recording in. Once you find a talent agency that matches your creative vision, reach out via the contact information on their website and request booking their talent.
Cast for Success
The next step is the audition process, where acting talent is brought in to try out for the parts. When you work with a talent agency, actors are hand-selected by them to audition for the roles. Actors will often perform in front of a camera, at a recording studio or onstage using audition sides. Depending on the project, you may elect for in-person or self-recorded auditions, which are filmed remotely and sent in electronically.
Successful casting is more than selecting the best actor from an audition. It is choosing performers who are professional and reliable. Productions cost money and the more time it takes, the higher a production costs. To save money and ensure a smooth production, hire actors who show up on time, know their lines and are kind and respectful to the cast and crew.
Talent agents have a close working relationship with their talent and prioritize booking actors who receive positive feedback based on their reliability and preparedness. Actors who work through an agency are evaluated based on their ability to take directions, memorize lines, show up on time and deliver a quality performance.
When you book talent through a casting agent, you get the best of the best: talent with the skill, training and experience to deliver a high-caliber performance while maintaining a professional work ethic.
Cater to a Wide Selection of Talent
Talent agencies have access to a wide range of talent. When you partner with a talent agency, you can access their extensive network, providing your project with a larger pool of talent to hire from. Break out of the mold of conventional casting and Hollywood stereotypes and find unique actors perfect for the role. Find fresh emerging talent or established actors with years of experience. When you cast through an agency, you boost your chances of discovering real people with real talent.
At InnoVision Talent Agency, we understand the global community is diverse and beautiful and casting should reflect that. We pride ourselves in representing talent from every walk of life, regardless of body type, ethnicity, age, gender identity or disability. Our acting talent is creative and unique, showcasing immense talent and reliable work ethics. Browse our online talent roster and contact us today to hire the perfect person for your upcoming project.