Do you want to attract top talent to your commercial casting call? When you’re shooting a commercial, you’re not just looking for any old actors or models to fill space on camera. You need talented performers who can fulfill your vision and represent your brand.
Using high-level talent can make a big difference in an advertising campaign. It can get more eyes on your business, make your ad more memorable, and help bring in new clients. There’s no denying that attracting the best talent to your commercial casting calls is key, but how do you do it?
InnoVision Talent Agency is here to help you. We know a thing or two about finding the right talent for a particular project. We have a decade of experience in the film, television, and advertising industries, and we’re dedicated to helping directors, casting directors, and marketers match with the perfect talent.
Holding a successful casting call that ends with hiring the right talent starts with an effective strategy. Here are some steps to take before and during your commercial casting calls to ensure the best results.
Communicate What You’re Looking for Clearly
First and foremost, make sure your casting call announcement is easy to read and understand. Use simple language that will not cause any miscommunication. Be sure to clearly state the date, time, and location of the call, and identify the type of talent you are looking for: actors, voice actors, models, or something else.
The more detailed and clear you are in the desired attributes you are seeking, the more likely you are to attract those who are a perfect fit for the role. If you’re vague or don’t include enough details, you still might find your ideal talent, but you’ll likely have to sift through a lot more individuals who don’t meet your vision first. Save yourself time and work by being direct right from the start.
Make the Casting Notice Appealing
Even though you’re not supposed to judge a book by its cover, let’s be honest—everyone does. You aren’t going to get noticed if your announcement is unremarkable or poorly designed. It should catch the eye and look professional. Remember, you’re trying to attract top talent. A well-designed casting notice will both get the attention of the right people and demonstrate that you have a serious job to offer.
Coordinate the colors, layout, and fonts for a cohesive and aesthetically pleasing presentation. Using imagery will also help your casting notice stand out. If you aren’t graphic design savvy, consider hiring a professional to help.
Post Your Casting Notice Where Will See It
Some people think the best option for getting the information out about commercial casting calls is to take the “more is better” route. Posting your casting call notice everywhere you can think of will certainly get it in front of a lot of people. However, there’s a more thoughtful and strategic way to proceed.
Rather than posting your casting notice everywhere, share it where the right talent will see it. Do a little research to learn where the type of talent you’re hiring looks for jobs. Casting websites like Backstage or industry-specific forums are popular resources for actors, models, and other talent looking for auditions. Maybe the talent you’re looking for is more likely to check social media or a job-search website such as Indeed or Craigslist. Wherever you post, be sure to use hashtags or other pertinent keywords to catch the eye of the talent who is the best fit.
If you prefer offline promotion, share your casting call with local organizations that can help you attract the top talent you’re looking for. This could include community theaters, local acting schools, or drama departments. Leaning on your network and other relationships you have established can be an efficient way of leading you to the right talent.
If you’re hoping to attract a specific niche or are just not sure about how to get the word out, you can opt to work with a talent agency. Partnering with a company such as InnoVision Talent Agency can help you get your casting call notice in front of a select group of performers who might be the best fit for your project.
Have a Welcoming Audition Environment
Wooing top talent for your commercial shoot doesn’t stop when the auditionees walk through the door for the casting call. The atmosphere once they’re there matters as well.
Creating a welcoming and professional audition environment can make an immediate, positive first impression on those who have come to audition. Show potential talent that you’re the kind of company they want to work for and provide them with the space to represent themselves well. This will help you find the best performers for your current project and increase the chances that they will return to audition for you again in the future.
The impression you make can also impact how they feel about your brand and talk about it with their friends and networks. Word-of-mouth referrals are powerful, and by having a welcoming and memorable audition environment, you are giving people a reason to talk positively about your brand to others. This could lead to increasing the quality and quantity of applicants for future casting calls and even improve sales.
The best way to attract top talent to your commercial casting calls is to start with some planning. Be strategic about the language you use, the places you post your notice, and the environment that you create.
If you need assistance finding the right talent for your commercial project, contact InnoVision Talent Agency. We have a diverse roster of top talent with the qualifications and skills that you are looking for. You can rely on us to help you find the best talent around for your commercial casting call.