How To Hire Models for an Ad Campaign

How To Hire Models for an Ad Campaign

Wondering, “Are there any models for hire near me?” It can be overwhelming to try and wade through the options for hiring a model for an ad campaign. You may not even know the process of hiring a model at all. Don’t worry, we have the information you need to hire the right talent for your job successfully.

Scout Talent

When it comes to finding the right model for your commercial ad campaign, you have a few options.

First, you could post a notice on casting websites like Backstage or AllCasting. We should note that when you post an open casting call or go-see, you’ll likely receive hundreds or even thousands of submissions. Many of those submissions may be from the talent you’re not looking to hire for this particular project. That means you’re going to spend hours of your time poring over submissions that aren’t quite right for your ad campaign.

Another option is to reach out to modeling agencies directly. You can provide specifics about the type of model you’re looking for and see if the agency has someone who’s the right fit.

There may be a better option. When you visit an agency’s talent roster online, like the one we have at InnoVision Talent Agency (ITA), you’re in control of everything. You can look at portfolios, measurements, and availability for each of our models.

Once you’ve found models with the right look and level of experience, you can then request an in-person meeting with the talent or invite them to your go-see. This way, you can ensure the models you visit with in person are potential hires, thereby maximizing your time and energy.

Host a Go-See

You should always meet with potential hires face-to-face. When it comes to models, this is often referred to as a go-see. This gives you the opportunity to look at the model’s portfolio and see if they’re someone you’d like to hire.

A model’s portfolio should give you an indication of how experienced they are and how much work they’ve booked in the past. As you go through each portfolio, pay attention to whether the model has a wide range or a specific look. If the model has a specific look, you’ll want to ensure it reflects your ad campaign’s style and feel.

Keep in mind that models with a wider range may be able to make adjustments more easily. This can be incredibly useful if you decide to make any last-minute creative changes. Ultimately, you’ll need to decide which is more valuable to you—specificity or versatility.

Be sure also to collect a comp card from the model if they’ve brought one along. This will have information such as their height, measurements, and agency representation. If the model does not have a comp card—a cross between a portfolio and a business card—with them, you may want to have them fill out a contact information sheet so you know who they’re represented by and how to get in touch with them.

A go-see will also allow you to assess the model’s professionalism. If they have an appointment, for instance, are they on time? Are they polite? Are they prepared with the right materials? This is your opportunity to really get to know the model and decide whether they’re the best person to represent your brand.

Take Test Shots

It’s great to look through a model’s portfolio at the go-see, but keep in mind that they’re likely showing you their best work. You need to know whether they can hit the right poses and strike the right looks if you book them for the job.

To assess this, you should be ready to take a few test shots of each model at your go-see. Shoot the photos in the same style as your ad campaign. Give the models some direction so you can see how easily they’re able to make adjustments. These test shots should give you a sense of what the model will be like to work with should you decide to hire them.

Make Your Selections

Have a meeting with the ad campaign’s lead creatives to make your selections. Look over the test shots and any notes you made about each of the models. If your ad campaign requires multiple models, you should compare their test shots side by side to ensure they pair well.

As you make your selections, you should also discuss alternative choices. Have a few backups in mind in case your top choice is unavailable for some reason. Depending on the agency you are working with, you may be able to put your alternate selections on hold for the ad campaign in case you need to call extra models in on short notice.

Negotiate Rates

Once you’ve made your selections, it’s time to extend an offer. If the model is represented by an agency, you will contact the agent to negotiate the rate and terms of the project.

Working with the same agency can often produce the best results because you know what to expect from the talent. InnoVision Talent Agency even has a rating system based on a number of factors, including the talent’s experience, reliability, and work ethic. That way, you won’t be taking any chances when it comes to booking models for your next project.

Keep in mind that ITA charges a booking fee when you hire talent from our online roster. Since we’ve vetted each of our models, you can be confident it’s a worthwhile investment.

If you’ve ever wondered, “Are there any models for hire near me,” rest easy. ITA has you covered. We’re a talent agency with an extensive roster of actors, models, voiceover artists, and more. As a go-to source for finding talent, we’ll explain everything you need to know when it comes to booking experienced models for your next ad campaign. Not only will you be able to find models through InnoVision Talent Agency, but we’ll also ensure you find experienced models who are exactly right for your next ad campaign.