San Diego is known for its diverse population, celebrating talent from all backgrounds. With a collection of various cultures and life experiences, San Diego represents all walks of life. The unique pulse of this city lends itself to being a hub for the arts, attracting a multifaceted pool of diverse talent. Every person has a story, and every story should have a voice. The right actor, model or voice actor can embody these unique voices, making a project’s story relatable for all audiences.
San Diego’s diversity can elevate a creative project, whether you are casting a commercial, film, audiobook, online ad or advertising campaign. You can choose from a wide selection of talent, ranging in age, gender, identity, ethnicity, body type or disability, and cast the right person for the part without being limited to one particular “type.”
You’ll find multiple types of talent that can relate to a varied audience instead of a small percentage. When looking to book for your next project, work with a talent agency in San Diego and access a broad selection of actors, models, extras and voice-over artists.
Dissecting Diversity
Diversity has become a buzzword, but what does it mean in terms of casting? Simply, diversity means variety. Diversity reflected in casting includes people from a range of different backgrounds. These can include social and ethnic backgrounds as well as gender, identity, age, body type, disability and other identifiers and backgrounds. Each person has a unique look and life experience, and diversity is displayed when a broad spectrum of backgrounds and looks are included in a project.
With casting talent in particular, what does diversity look like? Diverse casting seeks to involve a broad spectrum of talent while highlighting various voices. People from many diverse backgrounds can be included in this type of entertainment project or advertising campaign.
Diverse casting seeks unique voices, including talent from culturally and linguistically diverse backgrounds and talent with disabilities. Traditional casting tends to focus on a specific “type” and does not typically hire talent outside the current trend. Traditional casting limits underrepresented groups from finding work within the industry and can alienate audiences who cannot identify with homogenized casting.
Benefits of Casting From a Diversity of Options
A diversity of options is advantageous to a wide range of projects within the entertainment or advertising industry. Let’s explore two of the main ways looking for diverse talent can enhance your next project.
1. Access to a Larger Pool of Talent
Working with a talent agency in San Diego gives you access to a lot more talent to choose from. With a broad spectrum of backgrounds to select from, you can audition many types of actors or models to find who is best suited to your project. Traditional agencies with less diverse rosters limit your project; you may have to settle for someone who is not quite right. With an agency that has access to a wide variety of talent, you have more options to choose from and can cast just the right person for your upcoming project.
Diverse casting also inspires innovation and out-of-the-box thinking, which may elevate your initial vision. You or the business you represent may have a specific idea of what you are looking for, but someone else may be better suited to the role. Auditioning a variety of types may spark a new vision that is better than the original.
For example, a role was written for a younger actor, but an older actor reads for the part and delivers a surprising performance. It may reshape casting decisions to include this unexpected performance, which turns into magic on the screen. Holding diverse casting calls and auditions allows a role to change organically and deliver an inspired performance. Don’t limit your project by thinking only inside one type of box.
2. Connects With a Broader Audience
Additionally, hiring diversified talent creates more opportunities for audiences to connect with your campaign. People tend to connect with projects where they can identify with whom or what is being portrayed. A young person may relate better to someone of their generation, while the same may be true for older audiences. If you include a variety of ages, then the whole spectrum from young to old can relate.
A casting change like this widens your audience, so more people are invested in your project. The more diverse the casting is, the more opportunities for people to connect with and share your project, which can increase favorable viewership and reception.
Exposure is essential if you have a film, product, advertisement, fashion campaign, audiobook or any other project with an important message. The more people feel represented by talent they can relate to, the better chance you have of connecting with an audience and increasing exposure. Positive representation and word-of-mouth are key.
Why San Diego?
San Diego is the eighth-largest city in the United States with a diverse population and talented workforce. San Diego is becoming increasingly multicultural, making the city one of the nation’s most ethnically and culturally diverse regions.
For this reason, San Diego has a broad selection of talent to choose from. With 1.4 million residents and growing, working with an agency in San Diego increases opportunities to find the best actors, voice actors, extras and models for your next project. Work with a local talent agency in San Diego that has selected talented artists with a reputation for professionalism and reliability.
Who Can Benefit From the Diverse Talent in San Diego?
- Entertainment professionals and casting agents hiring talent.
- Businesses looking for models, actors and voice actors for their ad campaigns.
- Talented actors, voice actors and models looking for representation and who may have previously experienced underrepresentation.
InnoVision Talent Agency specializes in working with a broad spectrum of actors, voice actors, and models of all diversities and backgrounds. Contact us today to join our roster or book our exceptional talent!